Project by Akshay Murthy
<aside> 💡 Please visit my design portfolio to view my previous internship projects and creative artwork.
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<aside> 💡 TL;DR: Earn points and rewards by listening to music on Spotify. Collect points in-app to redeem exclusive artist content like concert ticket discounts and unreleased tracks. Earn badges for your listening habits and challenges, and showcase them on your profile for the world to see. Enjoy and share your musical journey!
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User Research
Wireframes
Product Research
High-Fidelity Prototype
According to my Spotify Wrapped, I listened to over 84,000 minutes of music in 2023. As a loyal Spotify premium user for the past five years, the platform has been with me through a lot - from the joy of meeting my girlfriend last summer and the challenge of catching COVID-19, to leisurely walks around Central Park. I strongly believe that Spotify has broadened my musical horizons by introducing me to various genres of music and artists, ranging from rap, hip-hop, and reggaeton to Hindi and lo-fi beats. Now, to give you an idea of how big Spotify's user base is:
~ 573M Active Users Worldwide
226 Million Premium Subscribers
Upon the release of Spotify Wrapped 2020, the app saw a ~20% increase in downloads worldwide
I have always been curious about the social features of Spotify. I never knew what my friends were listening to or what their listening habits said about them. Therefore, I wanted to explore how Spotify could improve its social features. It would be great if they could reward users for the thousands of minutes they listen to or for being in the top 0.001% of all Drake fans.
My Spotify Wrapped 2023 highlights